Brunswick Square is it going strong or dying

 Another mall I will be visiting in Central Jersey not far away off rt 18 The Brunswick Square Mall in East Brunswick. Is this mall doing great today or is it failing?? We will explore this history of this one level shopping mall serving the area for over 50 years.

History of Brunswick Square

Even though a Bamberger's opened in 1970 as a single store, the mall and its second anchor JC Penny came in 1973 as De Bartolo Properties opened the shopping center. The only anchor change was when Macy's rebranded the entire Bamberger's chain in 1986. The mall also has a movie theatre which was a  2 screen small cinema, but now expanded to a 13 screen AMC theatre currently. A Barnes and Noble was added in 1999. Other outparcels at the mall is a Firestone, TD bank, Olive Garden and recently a Habit Burger grille. A minor expansion happened in the 2010's as a few sit down restaurants was added such as Panera Bread, Tilted Kilt now the Twisted Crab is that a sister place to the Krusty Krab?? kidding haha a Bar Louie and Red Robin. In the early 1990's, there was a rumor after the Menlo Park Mall renovated to a two level mall which was a success that Brunswick would do the same but did not come into fruition and still remains as a single level to this day. Walking the mall, I found more local merchants than national ones but this mall is very quiet but not many storefronts shuttered I guess it’s better on the weekend especially the sit down restaurants help. I can’t say this mall is thriving or dying. I see it more as borderline. Outdoor events help like the food truck festival and there was a cruise night on Sundays in back of Macy’s 






Another then and now with Macy's and Bamberger's 















 

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